A group project done with https://www.behance.net/ThomasRichardson

FOR EDUCATIONAL PURPOSES ONLY.

We had to porduce a direct mail campaign for one of the listed campaigns. We choose to do the Swazi save the siberian Tiger.

We aimed to make people feel like it was them getting hunted rather than the tiger, hence the mirror in the flier.

We made an infographic, envelope and flier. These all worked together to make people realise how important this cause is and to make them want to help.

I believe we achieved out goal as wwe are bluntly showing them how at risk this tiger is and how much it needs thier help. We also put them in the tiger shoes and showed them what it would be like if they were the ones loosing their environment.